CreativeStack
Turns approved briefs into production-ready creative, adapts it for every market, format and channel, and checks every asset against brand, claims, rights and platform rules before anyone approves it.
- Briefs
- Production
- Adaptation
- Safety checks
“PerformanceStack needs offer-led variants for Market A. Six drafts are ready; two claims need review.”
Production workflow, safety checks and standards
Creative at scale, safe by default.
Most teams now produce more creative than they can review. CreativeStack is being designed to carry work from brief to approved asset with the checks built into production, not bolted on at the end.
- 01
Brief
Objective, audience, offer and mandatory elements, drawn from the shared intelligence.
- 02
Produce
Concepts, copy, images and video drafted within brand guidelines.
- 03
Adapt
Every size, format, language and market version from one master.
- 04
Check
Brand, claims, rights, platform policy and AI-disclosure checks on every asset.
- 05
Approve
Routed to the right reviewer with the evidence and the flags attached.
- 06
Publish and learn
Released with its provenance record; performance returns to the brief.
Creative safety check
Brand standards
Logo, colour, type and tone within guidelines
Claims
“Save 20%” needs an approved substantiation source
Rights
Model and music licences valid in Market A until 31 Mar
Platform policy
Text density and prohibited terms for Meta placements
Market and language
German legal line present; translation reviewed
AI disclosure
Synthetic imagery labelled; content credentials attached
Accessibility
Alt text and on-image text contrast
Routed to brand lead and legal reviewer · Nothing is published until approved.
Illustrative checks. Not legal advice, not a live compliance service.
Guidelines as rules
Brand books, claim libraries and market rules become checks that run on every asset, not documents people remember.
Rights that expire
Talent, music and stock licences carry their usage windows and markets, so an asset cannot outlive its rights.
Provenance by default
Assets made or edited with AI carry disclosure and content credentials, aligned with emerging standards such as C2PA and AI transparency rules.